Anyone in WNY with a television is no doubt familiar with “the Valu Guy”, the goofy dancing, apron wearing pitchman for Valu Home Centers for almost 20 years.

Even though Steve failed to advance to the Final Four of Morning Bull’s #bestpitchperson bracket, he spent some time with the crew to talk about how this goofy character became so successful for the local hardware store.

He also has a very personal tie to another major player in the local pitchman bracket.  Click on the audio below to find out who!

Listening on a smartphone?  Click here for the audio.