Famous TV “pitchman” Anthony Sullivan’s combined his years of knowledge selling successful brands in commercials and infomercials and compiled them into a fun read, “You Get What You Pitch For,” a new memoir in stores now.

“Sully” also shared the small screen with the late Billy Mays on “Pitchmen,” a reality show about the two famous TV hucksters.

What is the worst idea Anthony Sullivan’s ever been pitched?  What was it really like to work with Billy Mays?  Anthony Sullivan talks his life in TV sales with Morning Bull below.