Is there a better WNY ambassador than Steve Tasker?  The Buffalo Bills Wall of Famer’s on CBS all football season, and you can’t go anywhere in Buffalo without seeing his face on a West Herr billboard.

Since Steve’s a finalist in Morning Bull’s #bestpitchperson bracket, they had to ask about how one of the longest relationships in local advertising came to be.

You know that vintage Tasker “veHICKle” pronunciation?  You won’t believe how that actually came to be, so be sure to click on the audio below to hear the story.

Listening on your smartphone?  Click here for the interview.